Here is my first real attempt at using Photoshop.

Ineffective Advertising 1

So here is a really good example of ineffective advertising - actually it's not just inaffective but bad. This page comes from a copy of 2008 White Pages (US), yet it quotes statistics from a 1999 study. This may not seem so bad until you consider the growth of the internet in 9 years. It claims that 66% of consumers referenced the White Pages an average of 3.2 times a week, that's 166 times per year. It's conceivable that there are businesses that use the books that often, but I hardly doubt the average consumer has use for it that often, and it's these people who are likey to be the main customer base for most of the businesses that have a need to advertise in the books.

Effective Advertising 3

A very creative billboard used to advertise a telecommunications company. Not only does its size and bright colouring effectively get the attention of commutters, but they also incorporate part of the advertisement in an entertaining way, by placing a section of it on the sidewalk.

Effective Advertising 1

This ad is very effective in portraying the dangers that smoking has on others. The smoke is shown billowing around the child's head like a plastic bag, in effect choking him. The line 'Smoking isn't just suicide, it's murder' emphasises the risk of smoking around children.

Some of my better attempts at shopping.

These pictures were created for a thread on Gallifrey Base. I thought I'd put together something combining my two loves Star Trek and Doctor Who. I promise I'm slowly getting better at it.