Assesment Task - Redevelop product and packaging

While researching for this assesment, I had considered redevolping for a few brands including McDonalds and Schweppes soft drinks. Being an employee of McDonalds, I was going to use my knowledge of the company to create more products for their Healthy Choices menu. McDonalds tries to entice customers by offering healthy meals, but their range is limited  to chicken and one fish burger. By taking some of the pre-existing burgers and modifying them to McDonalds could offer not only a wider variety of products but in some cases cheaper one also.

The other idea was to create a promotional event for Schweppes. It was intended to feature limited edition glass bottles featuring an iconic actor from the 20's to 80's for each flavour. Schweppes is a brand that has been around since 1788 so quality and tradition are an important part of the brands imaging. My goal was to use seven iconic actors of the twentieth century and associate each actor with a flavour in the line of soft drinks. This was to create a demand by offering a product that would be seen to be highly desirable and collectable amongst consumers. By using these icons, the goal was to evoke the memories of older consumers who may have watched the actors during their youth, and to entice younger consumers by using images that would be considered trendy, bringing in new customers who may not buy Schweppes soft drinks. However the concept turned out be time consuming, having to create what was basically seven new packages.

I thought it was best to focus my attention on improving one product, so I went for moisturising lotion instead. It's something that I use everyday and knew that improvements could be made to the packaging. To save money I buy the large 400ml bottles, these use pump action tops to deliver the moisturiser. After a while - particularly during warm weather, the moisturiser clogs up the nozzle which can be quite messy. The bottles are also narrow at the bottom, with less surface area the bottles are knocked over easily. I redisigned the package by creating the bottles with a brush instead (like Clag). The consumer can use the brush to apply a dab to their skin, before rubbing it in per usual. The benefits of using a brush - apart from the lack of mess, is that consumers will be able to use it to get access to the remaing lotion which pumps usually leave. The bottle itself also received a  make over by adding a round flat base to allow for the bottle to stand upright without it being knocked over so easily. I also made the bottle more appealing to consumers by using vibrant colours contrasted with black. With many cosmetics products including tissues and feminine hygene products using packaging that features colourful designs, I thought that moisturising lotions should receive the same treatment.